Your story has to be told before it’s defined by someone else - and in today’s multimedia environment, your story is evolving in real time on traditional news channels, web sites, blogs, and via social networking sites. You can’t control your message unless you are leading the discussion on each platform.
The Greer/Dailey team approaches each client challenge with that in mind – and knows that a multi-media communications plan plays a pivotal role, either to manage the message, or to address a controversy.
Greer/Dailey, long recognized for its community relations skills, begins its communications at the grassroots level. The team identifies key community players and critical issues, then strategies and tactics are designed to fit the areas of concern and the character of each community. Targeted messages are crafted, which become the foundation for written and visual material, as well as direct mail, electronic, and online communications.
And should the project come under the scrutiny of an increasingly diverse, and skeptical media, whether it’s print, broadcast or online, Greer/Dailey is prepared to help, applying skills developed over decades.
