Joan Kradin has learned in her 30-year career in state and local politics to address a public affairs problem from every angle, leveraging her experience to find the right client solution.
“Greer/Dailey is the perfect firm for me,” says Joan. “Syd and Renee are among the best public affairs consultants in the city and our diverse client mix allows me to use everything I’ve learned since I walked into City Hall in 1977 to work for a City Council member.’
Prior to joining Greer/Dailey, Joan served as a senior counselor at Marathon Communications, where she supervised many of the firm’s major clients. Joan was Marathon’s principal liaison to government leaders in Los Angeles and other cities throughout the region, providing government and community relations counsel for Fox Studios, Trammell Crow Company and JMB Realty. In addition, Joan provided strategic communications insight to the San Diego City Employees Retirement System on communications issues.
Joan spent a decade as a Los Angeles City Council Deputy before moving to the private sector for five years as Director of Public Affairs for Forest City Development.
Then, as District Director for former State Assemblyman Richard Katz, Joan led the San Fernando Valley staff for a lawmaker known for his legislative leadership – and his strong commitment to constituent service.
“In that office it all came together, “Joan says. “It didn’t matter if the constituent problem was with Washington, Sacramento or City Hall, Richard wanted it fixed. And it really didn’t even matter if the person lived in his district."
“Dealing with issues as varied as sound walls, landfills, development, small business and transportation and water policy, heightened my awareness of how federal, state and local public policy is intricately interwoven – and how it affects local communities and everyday people. I try very hard to bring all that experience to my Greer/Dailey clients.”
Joan, who resides in the San Fernando Valley, holds a Master’s degree in Gerontology from USC and a BA in Psychology from UCLA. She currently serves on the Board of Directors Executive Committee of New Economics for Women, which builds and operates affordable multi-family housing primarily for Latina parents and children.
